Automaker BMW creates a loyalty program on the blockchain
The German company BMW intends to introduce blockchain into its daily work, in particular, by launching a loyalty program for its customers in Thailand. The automaker has hired blockchain infrastructure developer Coinweb as a decentralized architecture provider, and BMW will use the BNB network to settle transactions. The company is integrating the blockchain in two phases: first, it will be used to automate complex manual processes and streamline the company’s car finance services. In the…
