BMW Korea to Launch Blockchain Bonus Program in South Korea. Users will be rewarded for purchases and will be able to use points to access events and discounts.
According to the Korea Herald, the Korean subsidiary of German automaker BMW will soon launch a blockchain-based bonus program in the country. The BMW Vantage Rewards Program will allow customers to accumulate Reward Points and use them to pay for products or receive discounts on services offered by the program.
First-time customers buying BMW models can earn between 300,000 and 900,000 points per purchase. Those who buy used BMW vehicles are also eligible for bonus points based on the market value of those vehicles.
Users will be able to earn membership points through the game and other social features on the automaker’s mobile app. Program members can use points to receive discounts on scheduled vehicle maintenance and other services provided by BMW partner companies.
In addition, “high level” users will also be able to receive invitations to events organized by the company. BMW Korea notes that while the Vantage app will initially only be available in South Korea, the program will subsequently be rolled out globally. The company says it is currently testing the app and will launch before the end of this year.
The blockchain app launch is not BMW’s first technology-related initiative. Last month, it was revealed that BMW and VeChain are creating a blockchain platform to track vehicle information. In addition, BMW was testing blockchain to improve vehicle mileage tracking in collaboration with DOVU back in 2018.
Last spring, the company partnered with blockchain startup accelerator Tribe, and announced plans to launch PartChain, a platform for tracking auto parts shipments.
