Cryptocurrency exchange OKX has become the main sponsor of the Tribeca Film Festival for the next three years. During this period, OKX will educate filmmakers on the benefits of cryptocurrencies and Web3 technology.
As part of this agreement, OKX will co-finance the production of films intended to be shown in the metaverse, as well as providing film industry actors with the opportunity to receive payment for their work in cryptocurrency.
At the Tribeca Film Festival, viewers will be shown not only traditional film productions, but also interactive multimedia installations, including those with elements of virtual reality.
Festival director Jane Rosenthal said that this year the organizers intend to dive deeper into the digital environment and offer commemorative NFTs to viewers. Assessing possible options for cooperation with OKX, Rosenthal noted that both parties have similar views and ambitions – “to promote new ways of storytelling and new ways to support progressive authors.”
Recall that in March, OKX signed a long-term sponsorship contract with the English football club Manchester City.
