Cryptocurrency casino Roobet has announced that the legendary rapper and crypto enthusiast will be their “chief travesty”. Together, they will work to “shake up the industry and provide players with a unique experience.
” In slang, “travguru” or “ganjaroo” (ganjaroo) is a mythical kangaroo that carries marijuana in a bag. Kangaroo appears on the Roobet casino logo.
“It turns out that I have been a kind of kangaroo all this time. The guys are working on a new level. We will pave the way for the future of online entertainment together,” said Snoop Dogg, who will now serve as the company’s Chief Ganjaroo Officer.
The rapper will promote the Roobet brand, participate in events as a representative of the platform. In honor of the collaboration with the star, Roobet will give away $100,000 in prizes. The bonus will include tickets and backstage access to Snoop Dogg concerts.
In 2022, Snoop Dogg, having become the new owner of Death Row Records, promised fans to make this music studio the most popular with NFT investors. Earlier, Snoop Dogg entered into an agreement with the blockchain company Gala Games to sell the NFT version of the album in the store of the Gala Music gaming platform. The $5,000 Gala Music version of the album includes one of 17 songs as NFT plus three exclusive bonus tracks.
In 2021, Snoop Dogg released an eight-song NFT set called Journey with Dogg as part of a collaboration with the Crypto.com platform. The collection includes original tracks by Snoop Dogg, including one titled “NFT”, inspired by the collectible token trend. In addition to songs, the collection includes paintings inspired by the rapper’s work.