Playboy will open a virtual mansion in The Sandbox metaverse with themed entertainment based on the company’s history.
Men’s magazine Playboy is teaming up with metaverse platform The Sandbox to build a metaverse digital counterpart of the MetaMansion party mansion. The magazine plans to change its development strategy, relying on new trends, such as, for example, Web3. Inside the digital mansion, mini-games, collaborative social activities, organized events, and regular digital releases are promised.
The theme of entertainment will be based on the seventy-year history of the brand. The company is also going to issue non-fungible tokens (NFTs), which give various preferences to their holders.
According to Rachel Webber, director of brand and strategy for Playboy, The Sandbox has the best team of designers and developers on the market who are able to provide users with a personalized gaming and social experience:
“We want to create a space in such a way that as many people as possible can enter it right now, and do it in a modern way.”
Playboy was one of the first companies to join the Web3 industry in the spring of 2021, releasing their first NFTs called Liquid Summer. These tokens sold out in three minutes. Last fall, the company launched the Playboy Rabbitars project, the company’s first major NFT collection project. Owners of Rabbitars and The Sandbox LAND will be given access to exclusive events in a Playboy branded environment where users can purchase lots in the metaverse.
Earlier, the transnational corporation Standard Chartered announced a partnership with The Sandbox. The company will launch its own virtual space, which it plans to develop on an ongoing basis.
